Obagi NU-GEN™ Cellular Renewal Serum is an advanced anti-ageing serum powered by AGE CTRL™ Complex, combining NAD+, NMN and niacinamide to support healthier-looking skin, improve hydration and visibly reduce the appearance of multiple signs of skin ageing.
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Healthy skin relies on energy at a cellular level. As we age, levels of NAD+, a naturally occurring coenzyme involved in cellular function, decline. This contributes to many of the visible changes we associate with ageing, including dullness, uneven skin tone, reduced firmness and fine lines.
Obagi NU-GEN™ Cellular Renewal Serum represents a new generation of longevity skincare. Powered by Obagi's proprietary AGE CTRL™ Complex, it combines highly soluble NAD+, NMN and Niacinamide (Vitamin B3) to help support the skin's natural renewal processes. Rather than targeting a single concern, the serum is designed to improve the appearance of multiple visible signs of skin ageing, leaving skin looking brighter, smoother and healthier over time.
Helps improve the appearance of fine lines and wrinkles
Supports visibly firmer, healthier-looking skin
Improves the appearance of uneven skin tone
Boosts skin hydration
Helps strengthen the skin barrier
Improves skin texture and smoothness
Promotes a brighter, more radiant complexion
Suitable for all skin types
At Dr Ed Robinson Clinics, we're always looking for innovations backed by credible science rather than short-lived trends.
NU-GEN™ is exciting because it focuses on supporting the skin's natural cellular energy, rather than simply masking the visible signs of ageing. It's an excellent choice for patients who want to take a proactive approach to skin longevity, helping maintain healthier-looking skin while complementing both professional treatments and an evidence-based home skincare routine.
AGE CTRL™ Complex
Obagi's proprietary technology combining highly soluble NAD+, NMN and Niacinamide (NAM) to support skin cell energy production and the skin's natural longevity pathways.
NAD+ (Nicotinamide Adenine Dinucleotide)
A naturally occurring coenzyme involved in cellular energy production. Obagi's formulation helps replenish declining NAD+ levels within the skin to support healthier-looking skin.
NMN (Nicotinamide Mononucleotide)
A direct precursor to NAD+, included to help support the skin's natural renewal processes and cellular function.
Niacinamide (Vitamin B3)
A well-established skincare ingredient that helps strengthen the skin barrier, improve uneven skin tone, reduce visible redness and support hydration.
Ideal for anyone concerned about:
Fine lines and wrinkles
Loss of firmness
Dull skin
Uneven skin tone
Dehydrated skin
Rough skin texture
Early or established signs of skin ageing
Maintaining healthier-looking skin
After cleansing, apply one to two pumps evenly across the face and neck.
Allow the serum to absorb before applying moisturiser. Use morning and evening as part of your skincare routine, followed by broad spectrum SPF during the day.
Ageing affects every layer of the skin, so the best results come from supporting overall skin health rather than chasing individual concerns. NU-GEN™ fits perfectly into this philosophy, combining advanced longevity science with clinically recognised skincare ingredients. Used consistently alongside daily SPF and professional treatments where appropriate, it helps support healthier-looking skin at every stage of the ageing process.
More more general enquiries, please take a look at some of our frequently asked questions.
NU-GEN™ focuses on supporting the skin's natural cellular energy through Obagi's AGE CTRL™ Complex, combining NAD+, NMN and niacinamide to address multiple visible signs of skin ageing.
Yes. The serum has been formulated for all skin types, including normal, dry, combination and oily skin.
Yes. NU-GEN™ can be incorporated into an existing Obagi skincare routine alongside antioxidant serums and retinoids, although your clinician can advise on the best routine for your skin.
Clinical studies demonstrated visible improvements across multiple signs of skin ageing over a 12-week period, with some improvements in hydration and radiance seen much sooner. Individual results will vary.
No. NU-GEN™ is a treatment serum and should be followed with a moisturiser suited to your skin type.
